This weekend, Frank Ocean announced his very own American luxury company named Homer, a word which represents “carving history into stone”. The elusive musician and creative, known for his ‘out of the limelight’ approach to fame and the immense popularity of his albums Channel Orange and Blonde, has reared his head to announce the launch.
The brand’s first collection features silk scarves and jewellery with designs inspired by Frank’s “childhood obsessions” and exploring the notion of “heritage as a fantasy” and even teases a potential Prada collab.
“Hand on my heart, this project has kept my mind moving and my imagination turning throughout it all,” Frank Ocean writes in a recent Instagram story. “All of my work now is dedicated to my family. Everything. My hope is to make things that last, that are hard to destroy, set it in stone.”
In celebration of the launch, Frank gave his first interview in two years over the weekend exclusively to the Financial Times. No mention of new music though unfortunately! Sob.
Unfortunately, it also seems the collection will only be available to a select few. A New York retail outpost opens today, August 9 and is the only place Homer goods are available for purchase, either by appointment or walk-in and are of course, already sold out.
However, enjoy a flip through the catalogue below, shot by the musician himself and London-born photographer and filmmaker Tyrone Lebon:
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