As the Autumn/Winter 23 season kicks off, Converse and Liverpool Football Club have come together to celebrate the club’s beating heart – its supporters. The collaboration, entitled ‘Creating From The Ground Up’, shines a light on a new generation of passionate young fans who are both inspired by the club’s history and championing its future, exploring how their creativity shapes their commitment to the Reds.
Taking inspiration from the Club’s colours, architecture and typeface, the latest collection celebrates the club’s history and champions its future while paying homage to the supporters and anthems of Anfield. The collection includes reimagined classics including Converse x LFC Chuck 70 High-Top Sneakers incorporating colour-blocking and gradient style inspired by LFC’s iconic away colours, and a Converse x LFC Cotton Jersey Crew, including illustrated LFC inspired graphics and the Converse x LFC Star Player 76.
Alongside the collection, today Converse releases exclusive campaign imagery, featuring a cast of Liverpool FC fans who are lifelong supporters and creatives in their own right – multi-discipline creative Dredz, singer-songwriter Pixey and artist Sterling Rose Kelly alongside members of the senior men’s and women’s Liverpool FC squads Darwin Nunez, Missy Bo Kearns and Taylor Hinds.
We couldn’t be prouder to launch the AW23 collection and campaign, which celebrates the rich history of Liverpool FC, whilst bringing to the forefront the creativity of LFC fandom.
Steven Bramble, VP/GM Converse Western Europe
“Building on the success of the Converse x Liverpool FC partnership, we couldn’t be prouder to launch the AW23 collection and campaign, which celebrates the rich history of Liverpool FC, whilst bringing to the forefront the creativity of LFC fandom,” says Steven Bramble, VP/GM Converse Western Europe. “To feature LFC fan’s creative work in the campaign is the natural evolution of ‘Creating From The Ground Up’ and really does enable, celebrate and support creativity in all its forms.”
The star-spangled brand first released its Liverpool FC collaborative collection in SS23, launching the campaign’s aims to foster creativity in LFC fandom and to explore the different forms of fan culture and challenge perceptions of what it means to be a fan.
These intentions have now been set in motion by enlisting the help of Converse social and community impact partner Homotopia, a Liverpool-based organization serving LGBTQIA+ socially engaged artists and creatives. The AW23 campaign amplifies a new era of Gen-Z fans, united by their shared goal to build a more inclusive, creative and diverse football community.
Founded in 2003, Homotopia is a Liverpool-based arts & social justice organisation making a cultural impact through art and activism. Their aim is to support and platform local, national, and international LGBTQIA+ socially engaged artists and creatives, and are host to an annual inclusive arts festival as well podcasts and major events from cabaret nights to exhibitions. Homotopia artists and LFC fans who have worked on the creative of this campaign are Olivia Graham, Jess Scott, Margie Houlston, Sian Bennett, Kolade and DJ Lauren Lo Sung.
To continue its vital work, Converse has invested in Homotopia’s Young Homotopia Creative Skills program throughout 2023, supporting emerging artists to gain essential skills often overlooked in classrooms, from exhibition delivery to event production.
The Converse x Liverpool FC AW23 collection will be available on 24th October 2023 from converse.com and selected retailers.
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