Introducing Glowie: Iceland’s Next Breakout Star

From the release of her new single Unlovable to her outspoken views on body positivity, Glowie is someone you need to know.

“Just know I’m still here, I still care when you feel alone and unlovable, lean on me”, 22-year-old Glowie sings on her latest single Unlovable, a song that encourages a generation that feels more isolated than ever to not live in silence. Talking about her new single released today, Glowie says, “I love how comforting this song is, it’s all love and support, something that we all need, something that’s important that we all give to each other.

Born in Reykjavik, Sara Pétursdóttir aka Glowie went through her younger years with an unhealthy relationship with her body, causing her to be a victim of playground bullying. She channels all these experiences into her music, allowing her to connect to her young audience on a deeper level. “I talk about my experiences of being a woman in this world, of being a survivor of sexual abuse, dealing with anxiety and depression and other people open up to me about their experiences.” It is through overcoming her trials where Glowie can position herself as a legitimate role model, guiding young girls through a generation that is becoming ever so harder for them to navigate alone with growing social pressures, both online and offline. 

I talk about my experiences of being a woman in this world, of being a survivor of sexual abuse, dealing with anxiety and depression and other people open up to me about their experiences.

Glowie

Since the release of her EP Where I Belong in June, Glowie has built a loyal fanbase and has been pinned as “Scandinavias next big music export…a bona fide pop star” by VogueWhere I Belong garnered a lot of attention, not just because of her talent, but for spreading a message of positivity and acceptance in a time where youth face more social pressures than ever before. On one of the interludes from the EP, the Icelandic singer opens up about her struggles with body image and beauty standards. “Growing up, I always felt like we were supposed to fit into a certain image of how we’re supposed to look and how we’re supposed to act like we’re all the same, you know? It’s boring.”

Glowie’s body-positive message goes beyond just her music, expressing her views on today’s social pressures on her Instagram. In one post last year, the singer posted “I’m tired of trying to look nice for other people and being a certain way to make people like me. This year I am not going to be flawless, I’m going to be me, happy, emotional. I will paint, sing, dance and work my ass off.” Following the release of her critically acclaimed EP Where I Belong, the young artist has now announced that she will be supporting Banks on her European tour. Glowie is someone to look out for, not only for her music but for her refreshingly positive attitude to life.

Watch the video for Glowie’s new single Unlovable below. 

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