bleach london bricks magazine rose pink hair

Bleach London Launch Plastic-Free Hair Dye

The first of its kind, Bleach London's new product is a huge step forward for sustainable hair products.

IMAGES Courtesy of Bleach London

Pink hair do care! Aiming to provide a more sustainable way to go pink or top up your existing colour, Bleach London is launching a Rosé Shampoo Bar which is 100 per cent plastic-free and zero waste!

Bleach London prides itself on sustainability, from only using recycled and cardboard packaging for its vegan hair range to introducing refill stations at salons for shampoo and conditioners. However, their latest Rose Shampoo Bar is a game-changer.

“We have wanted to develop a plastic-free formula at Bleach for some time, so we’re very excited,” says company founder Alex Brownsell. “It’s our mission to create a spectrum of hair products for people to experiment with at home, but it’s also our goal to continue improving our environmental impact.”

The Rose Shampoo Bar is an at-home colour that lathers on, and off in a couple of washes. I guess we’re all going pink in the BRICKS office this week…

Bleach London Rose Shampoo Bar, £9 is available now.